What started out as a competitive "Verizon response" idea went on to become one of the longest running AT&T campaigns ever. It made obtuse network claims a fun and easy get. Also, Beck Bennett.
This idea kind of worked for everything. NCAA Legends. CES tech summit. And, with Jorma Taccone of "Lonely Island" at the helm, it most definitely worked as music videos.
Through some digital trickery, we were able to turn a TV spot into something more.
Every 90 minutes, somebody is diagnosed with ALS. So I was happy to help Kohl Norville and Mark Radcliffe bring to life The Project ALS Give-it-up-Challenge. This social effort got the attention of some big names, which led to lots of views/likes/shares (below is a “Now This” video featured on Facebook) resulting in some real money being raised. To give, go here.
This campaign won the business and then, improbably, got produced. Up to that point, Intel stood for the Blue Man Group. We had them embrace who they were: nerds. The smartest people in the room. The campaign received a lot of notice, even getting some love from Conan.
Freelance means you have more time to make stuff. So I started a social content shop with buddy Stephen McMennamy and got to make work for folks like Treehouse Milk, a nut milk challenger brand. Squeezing all of our big brand experience into tiny Instagram squares turned out to be a natural fit. Check us out here.
We came to AT&T with a brief that asked people to put down their phone. Not the easiest of sells. So, when the video cleared 19 million views in one week, it made their gamble look pretty good.
Optimized specifically for Facebook, this series called people out for rationalizing their way into new iPhones.
This was a really fun Olympics project courtesy of the fine people at Coke. The Shibutanis - a brother/sister ice dancing team - are a great story any way you slice it. And on the biggest of stages - they delivered - winning two medals.
Anyone who plays fantasy knows it's way more than fun and games. Players live and die by it. Personally, I'm still pissed about the baseball title I lost last year. Totally f*&king enraged actually. Let's just stop talking about it.
This app gave people a chance to pit their Facebook friends against each other. All in the name of scoring a Final Four boondoggle.
We mixed All-Stars and ESPN talent with real 'One Life to Live' actors, sets and directors. So this looks sort-of-terrible on purpose. These soap episodes lived on a site where people could view/share/play.
The Active is a tough phone. That simple brief led to a lot of fun work over the last few years.
Booze cruises. Pool parties. Rosé binges. There's a lot grabbing for your attention at Cannes. Our White Room more than held its own.
The Q5 came along at a time when the world was dominated by the Lexus RX. So showing them literally everywhere didn't even feel far fetched.
Even though I'll always hate the Yankees, it was a joy to help send off such a class act. The outpouring of love for this guy was incredible.
Teens don't give a flip about smoking facts and scare tactics. So Truth showed how they were being played by Big Tobacco. And it worked.
One of our actors got internet famous for having one line, "Huh?". We put together his outtakes for him to post to his new following. Not that he needed our help. Search "The Huh guy" and see for yourself.
Michael Knight and Kitt return just in time to save people from not knowing about NumberSynch.
Lynchburg is the only place in the world that makes Jack Daniels. It's the real deal. All we had to do was show it.
Clients seem to let you do more when the word "broadcast" isn't involved.
I spent my first few years in advertising working on VW under an All-Star team of talent. It was an amazing way to enter the business.
Honestly, this was an odd piece of technology. Lots of explaining to do. So we tried to make the explaining the fun part.
Those banners that follow you around are annoying. Might as well embrace it.